Western Australian business woman, Jennifer Franceschi, Managing Director of Fresh Produce Alliance, is the 2017 Telstra Australian Corporate and Private Award winner.

Joe Pollard, Telstra Business Women’s Awards Ambassador, Group Executive Media and Chief Marketing Officer, praised Ms Franceschi for her achievements.

“With a strong understanding of the generational challenges of farming in Australia, Ms Franceschi’s goal is to turn agricultural wastage into growth. She is using innovative technology to champion a sustainable agriculture. Not only is she a visionary, but she is also strongly driven by her integrity.”

Ms Franceschi has been in the avocado industry since her first summer job in 1974, working in her family’s commercial orchard. Fresh Produce Alliance, launched in 2016, is a processing facility that champions a sustainable agriculture ecosystem. Using innovative technology, it produces “naturally healthy, delicious, real food that people love”.

The national winners of the 2017 Telstra Business Women’s Award are:

  • Business Woman of the Year and For Purpose and Social Enterprise Award: Violet Roumeliotis, CEO, Settlement Services International Limited, (NSW)
  • Entrepreneur Award: Hana-Lia Krawchuck, founder, Love to Dream, (NSW)
  • Public Sector and Academia Award: Professor Leah Bromfield, Co-Director: The Australian Centre for Child Protection, University of South Australia, (SA)
  • Corporate and Private Award: Jennifer Franceschi, Managing Director, Fresh Produce Alliance, (WA)
  • Young Business Women’s Award: Elise Apolloni, Managing Partner, Capital Chemist Wanniassa, (ACT)
  • Business Woman in Asia Award: Saskia Groen-in’t-Woud, COO, Damco (Singapore)

Ms Pollard says that the Telstra Business Women’s Awards play a vital role in raising the profile of women in business.

“For more than two decades, we’ve championed women from diverse industries. Women are instrumental in driving better organisational performance, increased competitive advantage and, more generally, a thriving economy.

“It is our belief that the Awards lift up the women they champion, and in the wider community, they can play a part in advancing gender parity in business,” Ms Pollard said.

Image: Jennifer Franceschi

This story was first published in Leading Agriculture Magazine – Issue 26.