High profile Channel 7 sports presenter Hamish McLachlan features in the Fibre of Football video produced in-house by AWI.

The video of Hamish and his father Angus on the family’s woolgrowing property in the eastern Adelaide Hills in South Australia is the latest in a series of videos highlighting the many great stories behind wool and its link with Australian football.

From a family long associated with growing wool, Hamish was keen to be involved in AWI’s Fibre of Football campaign that has significantly lifted the profile and sales of wool amongst the millions of AFL supporters across Australia.

The campaign has enjoyed another stellar year with sales of men’s, women’s and children’s woollen jumpers, scarves, beanies and gloves exceeding expectations. All AFL clubs have got behind the campaign, which celebrates the great connection between Australia’s native game and our wonderful natural fibre. Shop AFL woolen range.

In the video, Hamish and his father Angus talk of the opportunities, freedoms and responsibilities that come with growing up on a farm and the importance of sheep and wool to the McLachlan family.

“This is the one place where I truly feel at home,” Hamish says. “We often speak about how Australia used to ride on the sheep’s back and that’s what our family has been lucky to do. Sheep and wool is an important part of our family.”

The latest drone technology was used to capture footage of Merino ewes and lambs amongst gum tree lined creeks and granite outcrops that are typical of the landscape of the Adelaide Hills.

There is clearly a strong bond between the two as they recount the years of the four boys growing up; the trials, tribulations and humour of family life on a farm.

Hamish at one stage referencing the day his brother Gillon, now CEO of the AFL, locked him in a cattle crush: “Do you think you’d be allowed to lock your brother in a cattle crush for eight hours these days?” he asks.

“Well, marginally exaggerated at eight hours, we heard your squealing after about eight minutes,” laughs Angus.