Glimpse into future for farmers
Agribusiness banking specialist Rabobank is providing a glimpse into the future of farming through a virtual reality video experience.
The virtual reality ‘Future of Farming’ video experience – which is designed to give farmers an insight into the future of technology and innovation – was launched at Rabobank’s international Farm2Fork summit in Sydney.
Rabobank group executive Edwin Van Raalte said Rabobank was excited to be showcasing the remarkable innovations and new efficiencies that are “just around the corner” for the ag sector.
“As soon as people put on their virtual reality headsets, they are instantly transported to the future, and challenged to think about the epic role they, as farmers, play in feeding the world’s growing population,” he said.
“With the global population set to reach close to 10 billion people by 2050, and food production needing to increase by at least 60 per cent to meet growing demand, the role of innovation has never been so important – whether that be via increasing yields, robotics, drones, GPS or livestock ICT.”
Mr Van Raalte, who initiated the production of the virtual reality experience, said Rabobank had a strong vision about global food security and was working with farmers around the world – via finance, knowledge and networks – to help tackle this challenge.
“One of our initiatives in this space is to provide an interactive forum for farmers from around the world to learn and share best practice, which we facilitate through our online Global Farmers platform,” he said.
“This virtual community is inhabited by farmers from around the globe – from the US to the Netherlands, Chile, Brazil, Australia and New Zealand – and gives them the platform and networks to discuss issues such as market trends, innovative farming practices and succession in a bid to improve the productivity and sustainability of their farming businesses.”
This story was first published in Leading Agriculture Issue 23.